SEOing Press Releases

I've been a customer of PRWeb for years -- back when I first met the founder in his tiny Dallas office and tried to talk him into letting me do his PR. Back then, he didn't have a budget and I didn't have a clue. I remember he had one small server on the floor of his office. Now David is no longer with the company -- it was purchased by Vocus a few years ago.

PRWeb does a really good job, I think, of helping you to create press releases that are search engine optimized. You build-in hyperlinks, categorize your news, insert keywords (or at least you did...recently I haven't spotted that field) and pictures, and can change the name of the URL to include 2 keywords that might help to attract more search engine attention.

Regardless of the wire service you use, if any, your press releases should be written with search engines in mind. Most of the time, your news will be read online.

Benefits of an SEOed press release include:

• Improved search engine ranking
• Publicity in online media
• Increased website traffic
• Leads and sales!

When using PRWeb, I should say that you can pay them extra to get help with making sure all of the features you qualify for (based on the package you acquire) are used. I'd be happy to help as well, having done hundreds of them over the years.

In fact, check out our MobilityNewswire website. This site pulls in our PRWeb RSS feeds from press releases we set up for our mobile software development clients.