Check out this nice slideshow on what works and doesn't when it comes to app icons:
http://www.cio.com/article/503569/iPhone_App_Logos_10_of_the_Best_and_Worst?page=1#slideshow
Thursday, October 27, 2011
Wednesday, October 26, 2011
Marketing Report from Android Marketplace
Here are some findings from a recent marketing report on the Android Marketplace:
- Android Market developers publish most apps on average (4.38 active apps per active publisher).
- 37% of apps have been deactivated since launch of the store, leaving nearly 320,000 apps available for download for users of Android Market.
- In September 2011, Android Market added a record‐breaking 42,000 new apps.
- At the end of September, 34% of active apps were paid, however, this month that figure is only 26%, which shows that developers are developing more free content than before.
- Average selling price in Android currently equals $3.18.
- Nearly 50% of newly added content falls into four top categories: Games, Entertainment, Personalization and Music & Audio.
The number of content in the games, entertainment, personalization and music & audio categories simply makes me think that one of the most important things that apps can bring to consumers is ways to make their phone very personal to them - the phone is both a diversion and a form of expression.
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