Marketing Report from Android Marketplace

Here are some findings from a recent marketing report on the Android Marketplace:

• Android 
Market 
developers 
publish
 most 
apps 
on 
average
(4.38
 active 
apps 
per 
active 
publisher).


• 37% 
of 
apps 
have 
been 
deactivated 
since 
launch 
of 
the 
store,
 leaving
 nearly 
320,000 
apps 
available 
for 
download 
for 
users 
of
 Android 
Market.
 

• In 
September 
2011, 
Android 
Market 
added 
a 
record‐breaking
 42,000 
new 
apps.

• At 
the 
end 
of 
September, 
34% 
of 
active 
apps 
were 
paid, 
however,
 this 
month
 that 
figure 
is 
only
 26%, 
which 
shows 
that 
developers
 are 
developing 
more 
free 
content 
than 
before.


 

• Average 
selling 
price 
in 
Android 
currently 
equals 
$3.18.
 

• Nearly 
50% 
of 
newly
 added
 content 
falls 
into 
four 
top 
categories:
 Games, 
Entertainment, 
Personalization 
and 
Music 
& 
Audio.


The number of content in the games, entertainment, personalization and music & audio categories simply makes me think that one of the most important things that apps can bring to consumers is ways to make their phone very personal to them - the phone is both a diversion and a form of expression.