Blogging and search engines

It's no doubt that adding a blog to your business site is good for business--creating open lines of dialogue between you and your customers, especially when needing to generate buzz prior to a product launch, just makes sense.

A blog is also good for search engines. Not just good--terrific! Search engines love blogs!

If you want in-bound traffic from search engines to your site, you couldn't ask for a better way to achieve your goal than by adding a blog. Why?

• Search engines favor relevant content, and blogs that are regularly updated with keywords commonly searched by surfers are ripe for the picking. If your blog is updated frequently and on a common theme or topic, it will find favor with the search engines.
• Search engines like sites with incoming links--and links are what brings blogs alive and connects them to related content. Search engines give extra weight to links from sites focused on the same topic. Referrals from other blogs add credibility for your own blog in the eyes of the search engines.

There are plenty of reasons to start a business blog, and search engines are one of the best ones.