Podcasting and MP3 players are stealing radio's audience, according to the latest figures from Bridge Ratings. According to Dave Van Dyke, President of Bridge Ratings, "By 2010, today's 94% penetration for terrestrial radio will have sunk to 85%."
27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening.
Wednesday, April 12, 2006
Podcasting, MP3 Players Stealing Radio's Audience
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