Wednesday, December 20, 2006

Will it Blend? Great viral marketing

Looking for another time waster on the Internet (other than this blog)?

Go have some fun at WillitBlend.com. The PR geniuses at Blendtec have produced a series of videos in which they blend a variety of everyday household items and answer the question I'm sure we've all asked ourselves: Will it blend?

Check out the iPod! And, in time for Christmas, see what happens when he tries to blend a couple Nutrackers!

This site is great fun...and a good example of how a business came up with a viral marketing approach that draws attention to their website, gets people to talk about it (like I'm doing now), and shows off the features of their product. Very, very savvy!

Now excuse me while I go buy a Blendtec blender!