Breaking News Backstab

Jonathan Zaleski, the director of The PR Collective, a nationwide consortium of boutique PR agencies (to which I belong) has started a new blog called SpinisIn. It's all about the "PR lifestyle."

I particularly enjoyed his entry entitled the Breaking News Backstab, about the times in which his big PR events were eradicated by breaking news stories, such as the Pope dying right before his big event at Dodger stadium. Give it a read and enjoy.

How corporations should deal with blogs

Recalling the story of how Sony blew it with bloggers when one such blogger discovered secretly installed Sony software on his PC (and then discovered that it was transmitting his music selections to Sony over the internet), this OpinionJournal column gives some pointers for how corporations should deal with bloggers.

Firing bad customers

We know about the cost of obtaining good customers, but what about the cost of keeping bad ones? Sometimes the best thing for business is (perish the thought!) firing customers that cost you more than they're worth. Awhile back I heard about how FedEx would send notices to costly customers that they were no longer going to be doing business with them, and (going one step further) pointed them to the nearest UPS store location. So they got rid of people who were drains on their business and dumped them on the competition. Brilliant!

Today I read in ComputerWorld where Sprint is firing customers.