Jonathan Zaleski, the director of The PR Collective, a nationwide consortium of boutique PR agencies (to which I belong) has started a new blog called SpinisIn. It's all about the "PR lifestyle."
I particularly enjoyed his entry entitled the Breaking News Backstab, about the times in which his big PR events were eradicated by breaking news stories, such as the Pope dying right before his big event at Dodger stadium. Give it a read and enjoy.
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