Small Icons - Big Impact

A slide from a presentation Apple used at one of its conferences was forwarded to me and the first thing I noticed on the screen of the iPad they were displaying was GoodReader's icon. It's distinctive green color and recognizable "file and eye" mark tells anyone that sees it that it stands for GoodReader.

For many consumers out there, the tiny app icon is the first design element they'll encounter when looking around for apps to buy. In fact, if it's not a good one, it may be the only thing they EVER experience about your app.

Make sure your app icon is distinctive, clever, and gives a good indication of what they might discover when they click on it in the App Store. If it's your first impression, that tiny icon better be able to deliver - big time!