When Technorati ranks blogs they count the number of link sources pointing to a blog. So a blog that has 10 inbound links has higher rank than one that has 5 inbound links. So far so good. The blog with inbound links from 10 different sources is clearly more popular than the one with 5 link sources. However, when they use this measure of popularity as “authority” they are stretching it too far. David Letterman may be popular when it comes to the topic of US national politics, but few would call him an authority on the topic.
Check out the findings at the end of the post. It may lead you to some very helpful information on the topic.
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