Candor in Communication

Read this dandy column on how refreshing candor would be in political communication.

It certainly goes against the grain, as PR folk, to NOT put the best spin on every piece of communication; yet, people long for authenticity. They're almost starved for it in this age when no one admits fault or that they don't know the answer to the question being asked.

Perhaps a dose of candor would go a long way toward building credibility with your audience!