Mobile Marketing

I love gadgets. I love marketing. You would think I'd be the ultimate expert on mobile marketing! I really need to get into it.

Here's a nice article on it.

Excerpt:

Mobile marketing should encompass more than just building brand awareness. It needs to be a robust part of the overall marketing strategy, helping companies to not only manage their overall brand message, but also to improve customer relationships, educate customers about products and solutions, and essentially give the company even greater control over its sales funnel.