When it comes to social media, everything has its place:
Facebook is MOSTLY for my personal friends, acquaintances, and a bunch of people that I know somewhat. In retrospect, I wish I would have limited it only to people that I really know, instead of the 450+ people that I'm sure I've met at some point.
LinkedIn is where I prefer to network professionally, and I have this blog connected to it so that anyone following me on LinkedIn can easily see my thoughts on any given day. I've joined a number of business groups on LinkedIn and have made some good connections there.
Twitter is the odd one I was never sure what to do with. I'm not one of those who wants to tweet when I go to the bathroom or have a bologna sandwich, or how cool so-and-so was on such-and-such awards show last night. I pretty much use it to tweet about successful media placements for my PR clients so that more people can discover how awesome they are, and of course that will hopefully make me look like a good PR guy that others will want to use. In order for that approach to be a success, I need followers!
To increase the number of followers, I've been finding people who tweet about topics I tweet about -- mobile technology -- and begin following them. I often get followed back, and people discover me on those Twitter pages and begin following me because they too like learning about mobile apps.
I have heard that around 30% of the people you follow will follow you back.
I just downloaded something new to help me greatly expand my number of followers. It's called Twitter Adder, and it is supposed to help me manage Twitter followers, auto follow, and auto unfollow. I'll let you know how it goes!
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