Church Marketing

I'm charged with "communications" at our church -- which entails both internal and external marketing. It's the most fun you can have in ministry, until you have to come up with a new logo that somehow encapsulates and represents both the old-time religion folks and the Millennials who don't care much about the institution of "church" but just want to get busy helping people.

This video has been around for awhile, but I watched it again last night and I just have to laugh every time I see it.



I've never understood how the collective Christian church, representing the Person who without a doubt was the greatest communicator who ever walked the planet, could be so lousy at communicating. Church Marketing Sucks! Which is, of course, why there is a great website by that very name!

Because of the new logo project I've been undertaking, I've searched the web to see what other churches have done with their logos and websites. Ugly stuff, let me tell you! Like any organization, a logo needs to reflect the organization's purpose and culture rather than being contrary to it. If the logos and websites I witnessed are reflective of their respective churches, then I would expect the churches to be very cookie-cutterish, emotionless, and unimaginative.

There were, however, some gems out there. Here are some of the churches that I think really stood out for their attractive websites and logos:

Calvary Church
Grace Community Church
Kingsfield Church
Stonebriar Community Church
The Crossings