As if the oil spill hasn't been the biggest PR disaster any company has ever suffered, I saw on the news last night that the company’s chairman, Carl-Henric Svanberg, said: “People say that large oil companies don’t care about the small people. But we care. We care about the small people.”
Speaking as one such small person, "Wow, are you kidding me?"
The company's PR people, poor damned souls as they are, jumped out of the lake of fire they currently find themselves in long enough to blame it on a clumsy translation. I don't care if he's a Swede or not, "small people" is a universal term used by snobby elitists worldwide.
I imagine a sliver of their problem is that Brits and Swedes are communicating to people they have absolutely nothing in common with -- the small people of southern US. That's a huge communication gap to overcome. Then again, from what I've seen of response to the president's speech the other night about the matter, he and his plan for a panel and to "make them pay" didn't fare much better. They just want action down there. Spare us the panels and recriminations until AFTER the problem has been solved.
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