I've said it before, but I'm not much into Twitter. It's a huge deal and shouldn't be ignored as part of a marketing communications strategy, but I've always wondered how much impact a tweet I make might have.
Let's say I have 1,000 followers. If I tweet something, not all of those thousand people will see it. It will likely scroll off their main Twitter page before they see it and how many dig deeper than the first page -- especially if they follow a large number of people? Of those who see it, a chunk of them won't care about it, and of those who may care about it, not many will probably click on a link to explore further.
In an article I saw on Ragan, Katie Paine said "how many of your followers really respond to anything you put out there? I figure it's only 10 or 20 out of the 330,000 people I allegedly 'reach' according to most influence analyzers."
To be effective, you not only need to increase your followers to increase your odds, but you also have to build a base of "quality" followers to target with your tweets. Be sure you are including your Twitter address on your website, forum posts and anywhere else where people who are most interested in what you have to say are hanging out.
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