Good Writing

I really like to write, and I think I'm good at it. I'll devote myself to writing a news release or article for a client and think I've done a bang-up job on it. Write. Review. Edit. Revise. Beautiful! Then I send it to my editor, Tracy, and it comes back hashed up with reviewer's marks.

One rule for good writing is to have a good editor. You are not your audience, and writing to your own satisfaction is not the goal--writing so that your audience understands your message and is, perhaps, inspired to action should be the benchmark. No matter how wonderful you think your writing is, you need someone else to look it over.

Here is a nice article on good writing.