Blogging tips

Here's an article that includes some great tips on blogging.

Robert Scoble, Microsoft's best known blogger, and Shel Israel, a veteran consultant for start up companies, have teamed up to write Naked Conversations: How blogs are changing the way businesses talk with customers, a book the authors say is intended to tell businesses of all sizes and in all places why they will benefit from blogging. The ZDNet article is an excerpt from the book.