How can it be used for internal communication? Many think of RSS as simply a way to allow people outside an organization to easily view new content that has been published. It is not yet used commonly on intranets, which could really improve internal communication. Probably most employees don't have their intranet set as their default home page--it's more likely to be ESPN.com or some other site that really delivers the stuff they crave every day.
Using RSS with your intranet enables employees to subscribe to content they are interested in, increasing the likelihood it will be read. Make it easy for them by providing a standard RSS reader that allows them to create their own personalized employee news outlet.
What kind of content should you publish via RSS? Here are some obvious ones:
- Benefits updates
- Corporate news
- Department news
- CEO blog
- Community relations opportunities
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