PR rules for dealing with bloggers

Different strokes for different folks, and that includes bloggers. Some will take any and all contact from PR people, some want contact only under specific conditions, while others don't want to hear from you at all.

Go here to read an interesting idea from Mobhappy on how PR pros can recognize the preferences of the blogger.

For the record, here is Mobhappy's own "policy":

1. Please make sure that the information is about mobile technology, or at a stretch, technology generally. Read the blog - is there a good chance we might publish it?
2. If you keep sending us rubbish, we won't read your pitches any more.
3. Keep it brief please, in the first instance. We can always ask for more info.
4. Don't use the comments section on our blogs to blatantly promote your or your client's products. It REALLY pisses us off. You have been warned.

Here is a blog post from awhile back that used ME, of all people, as an example of how to pitch to bloggers. It's amazing how many people who I know saw this post.