I sent out a press release a couple weeks ago and a blogger friend of mine shot back a note and suggested an alternative headline that he thought would have been more direct. "Yes," I replied, "but the search engines would have yawned at that one."
Press releases are now written for an online audience of news searchers, rather than just for journalists. Each press release needs to be crafted with the headline and body written to attract attention and click-throughs.
Here's a good article on it from BusinessWired.
"When you are talking about search engines and your press release, optimizing headlines means incorporating your most important keywords. Keywords being the words or phrases you’d like to rank well for in search engines. This is not a simple task, as your headline should also be compelling to your target audience and convey the content of the release.
Since search engines heavily factor page titles when determining rankings, optimizing the headline is the single most important task within press release optimization."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment