Does Twitter Make Your Business "Cool"?

Scobleizer posted a piece on the tale of two motorbike racers. One is atop the rankings, but the other has a better brand and embraces the idea of engaging people via Twitter. He even puts his Twitter page on his cycle. So who gets the fan love? Not the top ranked racer.

So Scoble poses the question: does adding Twitter to a brand make it cooler?


He thinks it does:


1. It sends a signal to the world that you want to hear from your customers.
2. It sends a signal to the world that you’ll use the latest technology to communicate with them. Many of whom are no longer using email.
3. It lets you feature your customers. The pictures on Lorenzo's bike are his fans on Twitter. Win-win.
4. It gives your team a way to communicate in one stream all the photos and stuff.
5. It lets you bridge audiences around the world. Look at how he mixes Spanish and English together on Tweets.