Promo codes have made setting up reviewers with iPhone apps a snap. But if a reviewer wants to try a webOS or Android app, it gets complicated. For webOS, I ended up reimbursing reviewers via PayPal. Yuck. Android isn't much better as I have to send them a apk file for the application they wish to install. Better, but not great.
I just heard today that there is a new promo code system for the webOS that grants up to 1,000 promo codes per build! Woot! That's far superior than the 50 codes Apple grants which expire after 28 days.
Here's an article on it over at MobileCrunch.
According to the article, the big downside is the location of the redeem field -- right on the buy screen. Buyers see that there is a possibility of entering a promo code to get the app for free and wonder why they don't have a promo code. They leave the screen to go investigate and may never make it back! I agree with the writer -- move the field to some inconspicuous location in the store.
There hasn't been a lot of development action for webOS lately -- at least not among my clients. I really hope webOS can get cooking again under HP. It's still my favorite smartphone platform.
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