Wednesday, April 27, 2011

Using Storify to tell your app's story

Storify has opened up for a public beta and I just used it to publish my first story: "Using the iPhone Inbox as a Self-Reminder System".

Storify is another step in self-publishing your own stories -- connecting with people through social media and by-passing traditional media channels.

With Storify, you can consolidate a variety of resources about a story to help readers contextualize it. Storify will aggregate almost everything into your story: Twitter, Facebook, Flickr, YouTube, etc.

I found it to be extremely easy to use, but they were short on instructions. I felt like I was pretty much on my own to figure out how to format a story. I had to click on Preview a number of times to make sure the formatting was right. It was super easy, though, to drag and drop information into your story. You'll see in the story I published that I dragged and dropped a YouTube video about MailTones right at the end of the story.

It integrates wonderfully with Twitter. Sometimes a story will have so many Tweets that it can be hard to put them into perspective. With Storify, you can drag and drop relevant tweets into your story to put them into their proper context within the story. 

I'm just learning how to use it and will be creating more context-rich stories to really put it through its paces. I'd be interested in learning how you use it to promote your business or apps! Share!

No comments: