Friday, March 25, 2011

3 New Ways to Get Your App Noticed

GigaOM's JKontheRun blog posted on 3 new ways to get your app noticed. We all know the struggle of standing out in a crowd of, literally, millions of apps. The three tangible ways the article refers to are Appolicious, which helps people discover apps by using what they call "social graphs" plus an algorithmic search and recommendation engine, Appsfire, which personalizes apps in an app stream like Pandora has done for music, and Appboy, which now lets users "check in" when they open an app to let their friends know about the apps they like and use -- Foursquare style.

Robert Scoble, in response to the post, said, "You forgot the most important way: to get Apple to feature your app. That gets you more users than anything any of these other sites can do. Now, all is NOT lost, though, because if you get everyone else to feature your app, and get some bloggers to say it’s the best thing since sliced bread, then the chances that Apple will feature it go way up."

The problem is there aren't that many featured spots Apple or Google can deliver, but he's right that if your app gets publicized on some top blogs, the gangs at Apple or Google will likely notice it and it will improve your odds of getting featured. But smart developers can't necessarily just bank on this hope -- because there's no guarantees and even if you get featured, it's a short lived spike you'll experience. Smart developers should try a number of avenues to reaching potential users, including Appolicious, Appsfire and Appboy -- and don't forget YouTube videos.

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