There was a webinar today on successfully marketing Android apps in the Android Marketplace, and here are some of the highlights:
- Put your best text above the fold (before where people have the option to click for more info) in the marketplace, especially if you have any review snippets
Include screen shots with text if not localized
Put the information on "what's new" at the top of your description for existing users
Your promo graphic should tell users what the app does
Icons are very important when shoppers are comparing competition
Ratings - ask users to rate app after they have used it, take them to rating page from inside app
- Bloggers love video (video will be part of press release)
- Google wants tablet apps
- Include a link to feedback alternative (perhaps link to facebook)
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